Development and scaling of Leadgen campaign for leading ERP consulting
Multichannel strategy for reaching out to technical decision makers in industry and SMEs. Development of scalable new customer channels for the IT comparison platform IT-Matchmaker. Significant increase in qualified inquiries and increase in sales.
Executive Summary
Trovarit is a leading management consultancy that specializes in the selection, implementation and deployment optimization of business software. For over 20 years, Trovarit has been advising medium-sized companies on business processes.
Challenge
Market changes led to a sharp decline in initial calls and new customers. Customer acquisition costs (CAC) were very high and there was a lack of transparency in the figures as to which channel was performing positively
Banxware results with Arvana
From designing new landing pages, lead generation and performance marketing concepts to building an overall digital strategy, we have established the brand as a leading player in the tech scene. By partnering with Arvana, Recruitment Circle was able to win over several large customers in the software industry. As a result of our joint collaboration, lead costs were reduced by over 30%.
“We work with the Arvana team in online and performance marketing. They impress with a modern and agile way of working and, in our opinion, are up to date with the latest technology and trends. They also react quickly to changes or individual requirements.”
