Demand conversion: Target group is already actively looking for services or software
Conversion optimization: Leads are pre-qualified through landing pages
Attribution model: Different weighting of conversion actions in SEA advertising accounts
Scale profitably — with accurate tracking from lead to closed won
With Paid ads Fill your pipeline and get customers
Attract more inquiries and new customers through our performance marketing
- Managing €10M+ ad spend
- Free account audit of existing channels
- Our strategy call is free of charge and not a boring sales pitch
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100+ active B2B companies are already generating leads with Arvana
Challenges of B2B SaaS, IT and tech companies in performance marketing
Unqualified, unready-to-buy B2B leads
Some companies have already run campaigns on Google and LinkedIn, which have generated leads but no new customers.
In our reports, we look very closely at the quality of leads and conversion rates from leads to new customers at channel and ad group level.
Long sales cycle and increasing CAC
In the B2B sector, sales cycles of 6 to 12 months are not uncommon. The result? Poor cash flow, delayed profitability of performance marketing campaigns, and a demotivated sales team.
But what if you could shorten your sales cycle by up to 50% through clever marketing strategies?
Lack of message market fit
In the current market, it is crucial to clearly stand out from the competition as a provider of high-priced B2B solutions that require explanation.
Outdated strategies and generic campaigns no longer have the desired effect.
Real results instead of sophisticated reports
Our team takes care of creating new assets, ad groups, data optimization and reporting operationally and strategically so that you generate more revenue from campaigns than you invest and have to invest less time.
Demand creation: Reach B2B decision makers with your message and generate demand
Retargeting campaigns: Create targeted touchpoints to re-engage website visitors and convert them into initial conversations
Creative Strategy: Arvana creates new assets and graphics for campaigns every two weeks
Progress Tracking
Demand conversion: Target group is already actively looking for services or software
Demand conversion: Target group is already actively looking for services or software
Demand conversion: Target group is already actively looking for services or software
Paid Social
Demand creation: Reach B2B decision makers with your message and generate demand
Retargeting campaigns: Create targeted touchpoints to re-engage website visitors and convert them into initial conversations
Creative Strategy: Arvana creates new assets and graphics for campaigns every two weeks
Results are our top priority
We apologize and we're not complaining. We deliver 100% transparency every week.
66%
More qualified leads
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36%
Lower costs in qualified opportunities (SQLs)
14%
Better closing rates in sales of generated inquiries
*Results from an IT service provider with €40k AD donation/month 6 months after working with Arvana
All KPIs transparent at a glance
Our optimization points in the project
Together, we create accurate reporting including an attribution model and ROI per ad group, which you can view at any time.
In this way, we know at all times how profitable the campaigns are running and we have a clear common goal towards which we are heading.
We also compare the conversion rates of leads in the sales process on a weekly basis and thus always keep an eye on the quality.
Financial modelling with clear expectations at the start of the project
In our shared dashboard, you can view all important KPIs and benchmarks 24/7. With this data, we are able to forecast future sales precisely.
Important for this: Good data management of generated leads in the sales process.
Paid ad case studies
Scaling of B2B-SaaS no-code app platform through SEA campaigns
Responsible for SEA campaigns, data analyses, tracking, optimization, media buying, etc.
Reduced marketing spend per new customer
Lower qualified lead costs
Higher completion rates of demo dates
Acquisition of new customers for leading Microsoft Dynamics consulting
Development of new lead channels for ERP and enterprise software consulting projects
Build and scale SEA and social ads campaigns
Generation of project requests for ERP projects
Using an effective multi-channel strategy
Lead generation for data consulting via multichannel strategy
Lead generation through SEA, paid social, email marketing, and CRM optimization, which led to a threefold increase in engagement and a significant increase in sales.
3x increase in engagement
50% lower SQL costs
Reduced marketing spend per new customer
Development and scaling of Leadgen campaign for leading ERP consulting
Multichannel strategy for reaching out to technical decision makers in industry and SMEs. Development of scalable new customer channels for the IT comparison platform IT-Matchmaker. Significant increase in qualified inquiries and increase in sales.
Restructuring of the subsidiary brand IT-Matchmaker
Build & scale advertising accounts SEA, paid social and signal-based outreach campaigns
Generation of project requests for ERP projects through multi-channel strategy
Leadgen for B2B FinTech platform
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Cost per click on the ad
Costs per application (including qualification questions)
Applications within 7 weeks of campaign duration
Our funnel for more
Ready to buy B2B leads and new customers
Re-engage website visitors through targeted retargeting campaigns
Tracking with Google, Microsoft, LinkedIn Tag Manager and Meta Pixel. 100% data protection compliant
The average B2B software decision maker needs 53+ touchpoints to convert to an initial meeting
What our customers tell
Wir arbeiten mit dem Team von Arvana im Bereich Online- und Performance-Marketing zusammen. Sie überzeugen mit einer modernen und agilen Arbeitsweise.
Wir arbeiten mit dem Team von Arvana seit einem halben Jahr (GoogleAds, bing, LinkedIn, Meta etc.) zusammen und sehr zufrieden! Für uns als junges Unternehmen ist es superwichtig, einen Partner an der Seite zu haben, der nicht nur einfach Performance Marketing kann, sondern Lust hat, unsere Herausforderungen wirklich zu verstehen und gemeinsam lösen zu wollen! Vielen Dank für eure Mega Unterstützung!
Sehr cooles, innovatives und responsives Team. Macht Spaß mit Arvana zusammenzuarbeiten!
Top Service, super schnelle Umsetzung und immer Zuverlässig! Hier geben wir unsere Marketingaktivitäten gerne in die Hände vom Arvana Team.
Mit Arvana erfolgt die Projektkommunikation unglaublich effizient, alles ist zu jedem Zeitpunkt klipp und klar.
Es macht große Freude, mit euch zusammenzuarbeiten! Stark, wie schnell es euch gelingt, Kundenbedürfnisse zu verstehen und umzusetzen.
Sehr kompetent, flexibel und schnell in der Arbeitsweise. Super Lead Ergebnisse!
Ich schätze besonders den konsequent regelmäßigen Austausch mit dem Team. Die Kommunikation läuft reibungslos. Von Anfang an waren wir von der Qualität der Grafiken für unsere LinkedIn-Kampagne überzeugt. Wir fühlen uns bei Arvana in sehr guten Händen und schätzen die Kombination aus Professionalität, Kreativität und sympathischem Auftreten.
Ich schätze besonders den konsequent regelmäßigen Austausch mit dem Team. Die Kommunikation läuft reibungslos. Von Anfang an waren wir von der Qualität der Grafiken für unsere LinkedIn-Kampagne überzeugt. Wir fühlen uns bei Arvana in sehr guten Händen und schätzen die Kombination aus Professionalität, Kreativität und sympathischem Auftreten.
Es macht große Freude, mit euch zusammenzuarbeiten! Stark, wie schnell es euch gelingt, Kundenbedürfnisse zu verstehen und umzusetzen.
Sehr cooles, innovatives und responsives Team. Macht Spaß mit Arvana zusammenzuarbeiten!
Mit Arvana erfolgt die Projektkommunikation unglaublich effizient, alles ist zu jedem Zeitpunkt klipp und klar.
Wir arbeiten mit dem Team von Arvana seit einem halben Jahr (GoogleAds, bing, LinkedIn, Meta etc.) zusammen und sehr zufrieden! Für uns als junges Unternehmen ist es superwichtig, einen Partner an der Seite zu haben, der nicht nur einfach Performance Marketing kann, sondern Lust hat, unsere Herausforderungen wirklich zu verstehen und gemeinsam lösen zu wollen! Vielen Dank für eure Mega Unterstützung!
Sehr kompetent, flexibel und schnell in der Arbeitsweise. Super Lead Ergebnisse!
Top Service, super schnelle Umsetzung und immer Zuverlässig! Hier geben wir unsere Marketingaktivitäten gerne in die Hände vom Arvana Team.
Wir arbeiten mit dem Team von Arvana im Bereich Online- und Performance-Marketing zusammen. Sie überzeugen mit einer modernen und agilen Arbeitsweise.
Our first steps in the project
Step 1
Kickoff & Onboarding
Target group analysis and keyword research
Development of campaign strategy
Budgeting & Bidding Strategy Planning
Development & tracking of all landing pages
Preparation of ad texts
Create all assets and media
Linking tracking solutions
Preparation of reports
Connect with your CRM
Step 2
Scaling the various channels
Manage, optimize & report ads
Performance and operability testing
Managing and adjusting the advertising budget
Setting split tests and asset, target group, channel, or budget strategy
Setting new campaigns, ad groups, ads, and keywords
Continuous optimization of the landing page
Step 3
Continuous optimization
We are actively building up the knowledge of our in-house team
Regular JourFixes
Advice on all customer generation topics
Continuous optimization of advertising accounts
Weekly evaluation at lead and cost/new customer level
We are actively building up the knowledge of our in-house team
Regular JourFixes
Frequently asked questions
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What makes Arvana different from other agencies?
In contrast to other agencies, we are highly specialized and focus exclusively on working with B2B software companies and service providers. Our structures, strategies, tactics, frameworks, processes, and benchmarks are specifically tailored to companies like yours and have been optimized over the years.
When does it make sense to work with Arvana?
B2B software companies usually work with us for three reasons:
- If you are already investing a monthly advertising budget on several advertising channels and you want to either improve the quality or grow the company in general
- When a company prefers to work long-term with an external agency (than to set up a large in-house team) that can take over all marketing — in order to remain flexible, save costs and move much faster
- When there is a lack of internal capacity for specialized areas such as demand strategy, performance marketing, data infrastructure, media buying or the creation of landing pages
When will I start seeing results with Arvana?
The visible results of working with Arvana vary depending on the service and initial situation. Initial successes, such as an improved conversion rate or reduced costs per lead (CPL), can often be identified in the first month. Depending on the average sales cycle, KPIs such as turnover and pipeline take 3-6 months.
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