Status: January 17, 2024
Privacy statement
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on the subject of data protection, please refer to our privacy policy set out below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the responsible body” section of this privacy statement.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.
Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can withdraw this consent at any time for the future. In addition, you have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time about this and if you have any further questions about data protection.
Analytical tools and tools from third parties
When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy statement.
2. Hosting and Content Delivery Networks (CDN)
We host the content of our website with the following provider:
Webflow
The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter Webflow). When you visit our website, Webflow collects various log files, including your IP addresses.
Webflow is a tool for building and hosting websites. Webflow stores cookies or other recognition technologies that are necessary to display the page, to provide certain website functions and to ensure security (necessary cookies).
For details, see Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.
Webflow is used on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://webflow.com/legal/eu-privacy-policy
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link:
Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy statement.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy statement explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Arvana GmbH
Stresemannstrasse 23
10963 Berlin
telephone: +49 157 36900937
email: info@arvana.io
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert an authorised deletion request or withdraw your consent to data processing, your data will be deleted unless we have any other legally valid reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis of data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, provided that special categories of data are processed in accordance with Article 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. The consent can be withdrawn at any time. If your data is necessary to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. We also process your data insofar as it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. Data processing may also be carried out on the basis of our legitimate interest in accordance with Article 6 (1) (fGDPR). The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.
Note on the transfer of data to third countries that are not secure under data protection law and the transfer to US companies that are not DPF certified
Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified according to the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data can be transferred to and processed in these countries. We would like to point out that in third countries that are uncertain about data protection law, no level of data protection comparable with the EU can be guaranteed.
We would like to point out that, as a safe third country, the USA generally has a level of data protection comparable to the EU. Data transfer to the USA is permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including data recipients, can be found in this privacy policy.
Recipients of personal data
As part of our business activities, we work with various external agencies. In some cases, this also requires the transfer of personal data to these external bodies. We only pass on personal data to external parties if this is necessary as part of fulfilling a contract, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest in the transfer of data in accordance with Article 6 (1) (f) GDPR, or if another legal basis allows the transfer of data. When using contract processors, we only share our customers' personal data on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU FILE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN PROVE COMPELLING LEGITIMATE REASONS FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21 (1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEN NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION UNDER ARTICLE 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, the person concerned has the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.
Information, correction and deletion
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. You can contact us at any time about this and if you have any further questions on the subject of personal data.
Right to restrict processing
You have the right to request that the processing of your personal data be restricted. You can contact us for this at any time. The right to restrict processing exists in the following cases:
If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Objection to promotional emails
The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
4. Data collection on this website
cookies
Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies make it possible to integrate certain services from third-party companies within websites (e.g. cookies to process payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary Cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1TTDSG); consent can be withdrawn at any time.
You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. When cookies are deactivated, the functionality of this website may be limited.
You can find out which cookies and services are used on this website in this privacy statement.
server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- operating system used
- referrer URL
- host name of the accessing computer
- Time of server request
- IP address
This data is not combined with other data sources.
This data is collected on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website — for this purpose, the server log files must be collected.
contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.
The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Request by e-mail, telephone or fax
If you contact us by email, telephone or fax, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.
The data you send us via contact requests will remain with us until you ask us to delete it, revoke your consent to store it or the purpose for storing the data ceases to apply (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.
Typeform
We have integrated Typeform on this website. The provider is TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona, Spain (hereinafter Typeform).
Typeform allows us to create online forms and embed them on our website. The data you enter into our Typeform forms is stored on Typeform's servers until you request us to delete it, revoke any consent you have given us to store it, or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Typeform is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in functioning online forms. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. ADSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Calendly
On our website, you can make appointments with us. We use the “Calendly” tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter “Calendly”).
To book an appointment, enter the requested data and the desired date in the form provided. The data entered is used to plan, execute and, if necessary, to process the appointment. The appointment data is stored for us on Calendly's servers, whose privacy policy can be viewed here:
https://calendly.com/privacy
The data you have entered will remain with us until you ask us to delete it, revoke your consent to store it, or the purpose for storing the data ceases to apply. Mandatory legal provisions — in particular retention periods — remain unaffected.
The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in making appointments with interested parties and customers as easily as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of TTDSG. The consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://calendly.com/pages/dpa
Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Registering on this website
You can register on this website to use additional features on the site. We only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse to register.
For important changes, such as the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.
The data entered during registration is processed for the purpose of carrying out the usage relationship established by the registration and, if necessary, to initiate further contracts (Art. 6 para. 1 lit. b GDPR).
The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory storage periods remain unaffected.
5. Analysis tools and advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, BarrowStreet, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not carry out any independent analyses. It is only used to manage and run the tools integrated via it. However, Google Tag Manager collects your IP address, which can also be transferred to Google's parent company in the United States.
Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Analytics
This website uses features of the web analysis service Google Analytics. The provider is Google IrelandLimited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and origin of the user. This data is summarized in a user ID and assigned to the respective terminal device of the website visitor. We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modelling approaches to supplement the collected data sets and uses machine learning technologies in data analysis.
Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and §25 para. 1 TTDSG. The consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
Google signals
We use Google signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signal. If you have a Google account, Google Signal links visitor data to your Google account and uses it for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julian's Business Centre, 3, Elia ZammitStreet, St Julian's STJ 1000, Malta, Europe (website: https://www.hotjar.com).
Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you have remained with the mouse pointer on a specific location. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website are preferred by website visitors.
We can also determine how long you stayed on a page and when you left it. We can also determine where you canceled your entries in a contact form (so-called conversion funnels).
In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the website operator's web offerings.
Hotjar uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).
Insofar as consent has been obtained, the above service is used exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be withdrawn at any time. Unless consent has been obtained, this service is used on the basis of Article 6 (1) (f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.
Disable Hotjar
If you want to deactivate data collection by Hotjar, click on the following link and follow the instructions there:
https://www.hotjar.com/policies/do-not-track/
Please note that Hotjar must be deactivated separately for each browser or device.
For more information about Hotjar and the data collected, please see Hotjar's privacy policy at the following link: https://www.hotjar.com/privacy
Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program from GoogleIreland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available on Google (e.g. location data and interests) (target group targeting). As website operators, we can quantitatively evaluate this data, for example by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG. The consent can be withdrawn at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://policies.google.com/privacy/frameworks, https://policies.google.com/technologies/partner-sites and https://privacy.google.com/businesses/controllerterms/mccs/
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then display interest-based advertising to them on the Google advertising network (remarketing or retargeting).
In addition, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your device (e.g. tablet or PC).
If you have a Google account, you can object to personalized advertising at the following link:
https://www.google.com/settings/ads/onweb/
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and §25 para. 1 TTDSG. The consent can be withdrawn at any time.
Further information and the privacy policy can be found in Google's privacy policy at:
https://policies.google.com/technologies/ads?hl=de
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Target group building with customer reconciliation
To build target groups, we use, among other things, the customer reconciliation from Google Ads Remarketing. In doing so, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).
Google conversion tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), GordonHouse, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can see whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked and how often and which products were viewed or purchased particularly frequently.
This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and §25 para. 1 TTDSG. The consent can be withdrawn at any time.
You can find more information about Google conversion tracking in Google's privacy policy:
https://policies.google.com/privacy?hl=de
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active
Meta pixel (formerly Facebook Pixel)
This website uses Facebook/Meta visitor action pixels to measure conversion. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.
In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.
The data collected is anonymous to us as the operator of this website; we are unable to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://de-de.facebook.com/about/privacy/) can use. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. As the site operator, we cannot influence this use of data.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a DSGVO and §25 para. 1 TTDSG. The consent can be withdrawn at any time.
We use the advanced reconciliation function within the meta pixels. The extended reconciliation allows us to transfer various types of data (e.g. place of residence, state, postal code, hashed email addresses, names, gender, date of birth or telephone number) from our customers and interested parties, which we collect via our website, to Meta (Facebook). This activation allows us to tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, the extended reconciliation improves the attribution of website conversions and expands custom audiences.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us together were set out in an agreement on joint processing. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) with regard to the data processed by Facebook directly. If you assert the rights of data subjects with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381
In Facebook's privacy policy, you can find further information on how to protect your privacy: https://de-de.facebook.com/about/privacy/.
You can also use the “Custom Audiences” remarketing feature in the Ads Settings section under Deactivate https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
LinkedIn Insight Day
This website uses LinkedIn's Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing through LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we obtain information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites are making a purchase or other action (conversion measurement). Conversion measurement can also be carried out across devices
(e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting feature, which allows us to display targeted advertising to visitors to our website outside the website, although, according to LinkedIn, there is no identification of the advertising recipient.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are abbreviated or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). LinkedIn members' direct IDs are deleted from LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.
As a website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it as part of its own advertising measures. Details can be found in LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig
legal basis
Insofar as consent has been obtained, the above service is used exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be withdrawn at any time. Unless consent has been obtained, this service is used on the basis of Art. 6 para. 1lit. f DSGVO; the website operator has a legitimate interest in effective advertising measures, including social media.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs
Objection to the use of LinkedIn Insight Tag
Opt out of LinkedIn's analysis of user behavior and targeted advertising under the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
LinkedIn members can also control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before you visit our website.
Order processing
We have concluded an order processing contract (AVV) for the use of the above service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.