Scaling of B2B-SaaS no-code app platform through SEA campaigns
Responsible for SEA campaigns, data analyses, tracking, optimization, media buying, etc.
Executive Summary
Banxware is one of the leading providers of B2B loans and represents the future of business lending. The company is passionate about financing small businesses — the true heroes of our economy. As an expert in banking, Banxware empowers digital platforms to support the growth of their business customers. With Banxware, platforms can instantly deliver customized, integrated credit solutions across Europe.
Challenge
Market changes led to a sharp decline in initial calls and new customers. Customer acquisition costs (CAC) were very high and there was a lack of transparency in the figures as to which channel was performing positively
Banxware results with Arvana
From designing new landing pages, lead generation and performance marketing concepts to building an overall digital strategy, we have established the brand as a leading player in the tech scene. By partnering with Arvana, Recruitment Circle was able to win over several large customers in the software industry. As a result of our joint collaboration, lead costs were reduced by over 30%.
“We work with the Arvana team in online and performance marketing. They impress with a modern and agile way of working and, in our opinion, are up to date with the latest technology and trends. They also react quickly to changes or individual requirements.”
